Your business and how it grows online
Social media works because you show up. That is primary. Social media is accumulative. Growth is expodential with a long runway.
The reason for this that over time, your valuable content can accumulative more followers, more audience.
Growth via social posts is often slow, the objective is to build an audience of people who value your business because you understand their business.
Personal Brand
A personal brand is a way to show your audience who you are. It is a way to show your audience that you could be of value to them.
Social media posts by a company do not work as well as by individuals. Personal brand is leveraging the goodwill of your staff. It is a reflection of your work culture. Smart companies encourage personal brand, but social media is ephemeral. Your website is under your control. Personal brand on your website is a smart move.